These days it seems almost everyone is Facebook crazy. It is no doubt one of the most popular websites of all time. Take some time and look around my room waiting in line at the store were sitting in the doctor’s waiting room. People are updating and browsing Facebook from their smart phones. It’s not surprising that professionals and business owners see this as an amazing opportunity to use Facebook to grow their business.
The problem is so many professionals and business owners are going about it entirely wrong. That may be why they’re also not seeing the results they expected. In order to understand what works right promotional and branding perspective on Facebook and with social media in general we have to understand the appeal of this new medium.
People are not going to Facebook to hear promotional messages or advertising. In fact, the opposition to promotional messages on social media is fierce. The social media and try hard sell and you will not only be ignored but more likely blocked in a heartbeat.
The key to promoting your business on Facebook is to forget about promoting your business and think about connecting with people and providing real value. Don’t go to Facebook and post a sales message. Go on Facebook to provide valuable content to your followers. If you are an insurance agent then consider posting links to informative articles or videos about how to choose life insurance.
If you are a podiatrist and you might consider creating videos and posting them on Facebook that educate on bunions or some other foot disease. This type of content that creates followers and build your brand in people’s minds. When you go on there with the intention of providing high quality informative content for the end reader not only will people look forward to your post but they will share them within their own networks as well. And that real power of social media comes into play.
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